Virtual personality Rae (@here.is.rae) is launching a 4-piece capsule collection created in partnership with popular cult label SBTG.
This is partnership marks Asia’s first product collaboration between a virtual personality and a label. The capsule collection will debut exclusively at Culture Cartel 2020 and be available for pre-orders on 5 December 2020.
A renowned label among the sneaker head community, SBTG is a cult brand founded by Singaporean sneaker design pioneer Mark Ong. SBTG has attracted the attention of celebrities such as American rock band Linkin Park’s frontman Mike Shinoda, who is also one of Rae’s followers on Instagram. No stranger to bucking societal expectations, partnering with Rae embodies Mark’s audacious streak in his personality and designs.
Rae is the region’s latest hyper-realistic virtual personality created by CGI technology and powered by AI solutions. Armed with her skateboard and a passion for street culture, Rae is always on an adventure in the urban jungle. She has blue-ash hair, styled in a high ponytail with a side fringe on her right profile. Rae’s origins are as yet unknown.
SBTG started out as a pioneer in the field of sneaker design and I see this trailblazing spirit manifested in my first collaboration with a virtual personality. Working with Rae has been a delightful and inspiring endeavour. The first of its kind in Asia, I believe the novel SBTGxRae capsule collection will enrich our street art and culture, and redefine the boundaries of brand collaborations.
The collaboration was conceptualised after Rae’s debut as the face of the 2020 Monsoon Patrol campaign. A shared love for skateboarding catalysed Mark’s and Rae’s decision to deepen their partnership, resulting in the SBTGxRae capsule collection.
The limited-edition SBTGxRae capsule collection will be available for pre-order on 5 December at Culture Cartel 2020, exclusively at www.sbtgsurplus.com.
With each purchase from the capsule collection, fans will be eligible to participate in a raffle to score a one-of-a-kind pair of Nike Air Jordan 1 in a unique SBTGxRae colourway.
Inspired by the SBTGxRae collection, Mark Ong has customised an exclusive pair of Nike Air Jordan 1. Designed in an exclusive colourway, there will only be one pair in the world! Sneaker fans can stand a chance to win this one-of-a-kind SBTGxRae Nike Air Jordan 1 by simply purchasing any item from the SBTGxRae capsule collection from 5 December till 12 December 2020.
To enter the raffle, follow the mechanics below:
Purchase any item from the SBTGxRae capsule collection