In the heart of Singapore’s vibrant Joo Chiat neighbourhood, a new lifestyle concept store has quietly opened its doors — but it’s not just another retail space.
FILTR, the brainchild of Terence Chan and Derrick Goh, is located at 57 Joo Chiat Place and offers more than shelves of stylish products. It’s a destination for those who seek to live with purpose in a world full of noise and distraction.
Inside, you’ll find a carefully curated selection of urban lifestyle brands, from globally loved names like Herschel, Timbuk2, Allbirds, and Hydro Flask (for which engraving services are available), to FILTR’s own in-house label. But this isn’t simply about stocking trendy goods.
FILTR’s mission is to partner with brands that align with their ethos, helping them present their stories in ways that resonate more deeply with customers.
In a world overwhelmed by noise, distractions and the pressure to conform, FILTR represents intentional living. A mindset where style isn’t about showing off but about cutting through the fake and expressing only what’s real to you.
This philosophy sits well within Joo Chiat’s own story of reinvention. Officially designated Singapore’s first “Heritage Town” in 2011, Joo Chiat has evolved from its turbulent past into a thriving hub for art, design, and culture. In the early 2000s, the area battled a less savoury reputation, with nightlife venues and illicit activity threatening its charm.
In a remarkable show of grassroots determination, residents formed the “Save Joo Chiat Working Group” in 2004, which successfully lobbied for stricter law enforcement and community watch initiatives. Over time, this transformed the streets from scenes of vice to spaces filled with cafes, boutique hotels, and design studios.
Today, Joo Chiat is a microcosm of modern Singapore — a place where heritage architecture meets a diverse culinary scene, where tradition blends with creativity, and where a community’s determination to improve its home still shapes its identity.
FILTR’s arrival adds another layer to this mix: a space where like-minded individuals can come together, share ideas, and champion a slower, more intentional way of living.
For Terence and Derrick, the vision is clear. FILTR is not just about selling products; it’s about fostering a community of people who value authenticity over excess.
Whether you’re picking up a new backpack, browsing for eco-friendly drinkware, or simply dropping by for a conversation, the experience is designed to leave you with something more valuable than a purchase — a connection.
In Joo Chiat, where history and modernity meet, FILTR is filtering out the noise and creating space for what truly matters.