Roald Dahl’s scrumptiously inventive Charlie and the Chocolate Factory officially comes to life at the Sands Theatre from 19 May to 14 June 2026.
Extending the magic beyond the stage to bring Willy Wonka’s factory to life are a series of fringe activities, including a bespoke photo wall at Sands Theatre designed by acclaimed Singaporean chocolatier and chef-artist Janice Wong, a time-limited Marina Bay Sands light-up, Wonka’s Surprise Golden Ticket Campaign, and exclusive Marina Bay Sands dining experiences.
Janice Wong’s edible take on the Chocolate Factory
In collaboration with Janice Wong, a Charlie and the Chocolate Factory-themed photo wall created with 20 kilograms of chocolate paint and accented with chocolate elements will be on display at the Sands Theatre entrance throughout the musical season.
Serving as both a statement piece and an interactive photo opportunity, the installation invites guests into the world of Charlie and the Chocolate Factory through an explosion of colour, texture, and indulgence.
Charlie and the Chocolate Factory lights up Marina Bay Sands
The iconic three 57-storey hotel towers will be illuminated in the musical’s signature purple hue, while The Shoppes at Marina Bay Sands will glow in gold. ArtScience Museum will also feature a projection of Willy Wonka himself. The light-up will run from 20 to 22 May 2026.
A Golden Ticket turns every performance into a game of discovery
Exclusive to Singapore, throughout the musical season, more than 8,000 Golden Tickets will be hidden beneath select theatre seats at Sands Theatre, transforming every performance into an interactive experience filled with anticipation, surprise, and discovery.
Inspired by one of the most iconic moments in literary and cinematic history, the campaign reimagines the thrill of finding a Golden Ticket for live audiences in Singapore, where theatre-goers may uncover exclusive rewards waiting beneath their seats.
Rewards range from curated lifestyle experiences and luxury hospitality offerings to dining privileges, retail treats, beauty experiences, and limited-edition collectibles.
Marina Bay Sands unveils whimsical Wonka-inspired F&B experiences
In partnership with Marina Bay Sands, audiences can also indulge in a whimsical lineup of Charlie and the Chocolate Factory-inspired culinary experiences across the integrated resort.
From decadent chocolate milkshakes and theatrical desserts to collectable chocolate bars and themed treats, the specially curated offerings transform Marina Bay Sands into a destination-wide celebration of imagination, storytelling and culinary creativity.
Among the highlights are:
- Charlie’s Chocolate Milkshake at Black Tap Craft Burgers & Beer, a decadent nod to the wondrous world of Charlie and the Chocolate Factory, where imagination turns every treat into an adventure. The sweet treat is topped with chocolate drizzle, whipped cream and crowned with Charlie’s Chocolate Bar.
- At KOMA Singapore, Chocolate River Magic is a sweet tribute to one of Charlie and the Chocolate Factory‘s most iconic scenes — the mesmerising chocolate river that flows through Wonka’s fantastical factory. The dramatic Baked Alaska pairs vanilla matcha ice cream and a rich dark chocolate parfait, designed to captivate at first sight and delight with every bite.
- Origin + Bloom unveils whimsical creations of character-inspired pastries and desserts. Highlights include Blueberry Girl which playfully references Violet Beauregarde’s unforgettable transformation, while Willy’s Hat pays tribute to the enigmatic chocolatier himself.
- Exclusive Wonka chocolate bars featuring collectable Golden Ticket packaging turn one of Charlie and the Chocolate Factory‘s most iconic symbols into a delightful keepsake from Marina Bay Sands.
Charlie and the Chocolate Factory will run from 19 May 2026 to 14 June 2026. Get your tickets here!