Devialet, the French acoustic engineering powerhouse, is making a bold statement with two major partnerships that blend high-performance sound with elite sport, luxury, and raw emotion.
On one side is the unveiling of the stunning new Roland-Garros exclusive edition of the Devialet Phantom Ultimate speaker. On the other is the appointment of Formula 1 rising star Isack Hadjar as the company’s first-ever Global Brand Ambassador.
Together, the announcements reinforce Devialet’s positioning not merely as an audio brand, but as a symbol of French innovation, intensity, and craftsmanship.
The newly announced Devialet Phantom Ultimate Roland-Garros Exclusive Edition is a collector’s dream. Inspired by the iconic clay courts of the legendary Parisian tennis tournament, the speaker arrives in a striking Clay Red finish and incorporates design cues that pay tribute to Court Philippe-Chatrier and the famed Coupe des Mousquetaires trophy.
Limited to only a few hundred units globally, the speaker blends Devialet’s unmistakable oblong silhouette with warm ochre tones, laser-engraved detailing, and the official Roland-Garros branding.
This collaboration brings together two Paris-born institutions committed to precision and excellence. The partnership celebrates the similarities between elite tennis and high-fidelity audio engineering, where every detail matters, and performance is measured in moments that can be physically felt.
Underneath the elegant shell lies the same technological firepower that has made Devialet one of the most respected names in high-end audio.
The Roland-Garros edition is available in two performance variants, delivering either 1,100W or 400W of amplification, paired with Devialet’s signature proprietary technologies, including ADH amplification, SAM real-time speaker matching, and the bone-rattling HBI bass system capable of reaching infra-bass frequencies as low as 14Hz.
The company is also continuing to evolve its software ecosystem with the Devialet DOS3 operating system, introducing deeper customisation, streaming support across major platforms, and dedicated audio modes for music, podcasts, and cinema experiences.
But Devialet’s ambitions clearly extend beyond the living room.
The brand has simultaneously announced a two-year partnership with Formula 1 prodigy Isack Hadjar, who joins as Devialet’s first official Global Brand Ambassador.
Fresh from his elevation to the Oracle Red Bull Racing ecosystem, Hadjar embodies the kind of uncompromising intensity that Devialet wants associated with its brand identity.
According to Devialet, the partnership is built around a shared obsession with performance, precision, and emotional impact. The comparison between the brutal physicality of Formula 1 racing and the visceral nature of Devialet’s sound systems is not subtle. Both are positioned as experiences that are not merely heard or seen, but physically felt.
Hadjar himself described the partnership as a natural fit, praising Devialet’s refusal to compromise on performance and its boldness in challenging convention.
Devialet CEO Jacques Demont echoed those sentiments, positioning the young driver as a representation of the company’s disruptive spirit and fearless ambition.
Taken together, both announcements signal a deliberate shift in how Devialet wants to be perceived globally. This is no longer simply a premium speaker manufacturer chasing audiophiles. It is increasingly building itself into a luxury technology lifestyle brand tied to culture, sport, design, and emotional experiences.
And honestly? It works. There is something undeniably French about the whole thing. The elegance of Roland-Garros. The aggression and theatre of Formula 1. The obsession with craftsmanship and aesthetics.
Devialet somehow manages to package all of that into speakers that look like futuristic art pieces while sounding powerful enough to shake your furniture and your soul simultaneously.
The Devialet Phantom Ultimate Roland-Garros Exclusive Edition range will be available in Singapore online and exclusively at Devialet’s Grand Hyatt flagship store. Pricing starts at S$2,820 for the 98 dB model and S$5,620 for the 108 dB version.