The latest, and Thirteenth Doctor, Jodie Whittaker teased the new series of Doctor Who by unveiling a new logo and insignia for the brand to over 700 of the world’s top TV buyers and international press at BBC Worldwide’s annual showcase event in Liverpool.
In an evening devoted to the new incarnation of Doctor Who, Whittaker was there to build excitement in anticipation of the new era of The Doctor, leaving global broadcasters in no doubt as to the sense of wonder, joy and mystery the forthcoming series promises audiences.
The Doctor Who logo is an iconic and powerful trademark for the franchise that isrecognised all around the world. The updated logo and insignia mark a new era of WHO. BBC Worldwide commissioned creative agency Little Hawk to create the brand new designs, working closely with Showrunner Chris Chibnall and Executive Producer Matt Strevens.
The Doctor Who logo and insignia are the quintessential signifier for the brand. Our aim was to create modern and elegant designs that were anchored in the things that we love most about Doctor Who. – Rafaela Perera, BBC Worldwide Executive Creative Director
Fans can look out for official Doctor Who merchandise featuring the new logo from 20th February 2018.