LEGO is inviting families to usher in the Year of the Dragon by building lasting memories and with quality family playtime at Suntec City this festive season. To facilitate the creation of endless play moments, the brand has introduced two all-new festive brick sets to celebrate Chinese traditions.
From 18 January to 25 February, families can head down to Suntec City to participate in an exciting quest for wisdom, enjoy exclusive promotions as they forge endearing memories. The LEGO Group will also be presenting a spectacular LEGO-esque dragon and lion dance performance to celebrate this roar-some Year of the Dragon on some weekends.
Into the sixth year since the debut of Chinese Traditional Festival sets, The LEGO Group will introduce its next annual festive release – 80112 LEGO Spring Festival Auspicious Dragon and 80113 LEGO Spring Festival Family Reunion Celebration.
The buildable toy dragon (80112 LEGO Spring Festival Auspicious Dragon) captures the look of the mythical creature’s scaly skin with special LEGO elements on a brick-built rock with crashing waves all around.
The set includes easy-to-follow instructions, plus a beautiful illustration and description of the Auspicious Dragon’s significance to spark family conversations during the build.
To further celebrate the special occasion, play out a family reunion at a traditional restaurant with 80113 LEGO Spring Festival Family Reunion Celebration, featuring 13 minifigures.
Join parents, grandparents, and children in the dining room to eat noodles or chicken, followed by some karaoke singing. The set also features a romantic dinner for two on the roof before they set off the fireworks. The possibilities for storytelling and creative play are endless with this set.
To continue amplifying the Year of the Dragon spirit, shoppers can also check out the 31145 LEGO Creator 3-in-1 Red Dragon, 71809 LEGO Ninjago Egalt the Master Dragon or 71793 LEGO Ninjago Heatwave Transforming Lava Dragon for captivating storytelling adventures.
For those who love to deck out their home during Lunar New Year can explore floral centrepieces such as 10328 LEGO Icons Botanicals Roses, 31149 LEGO Creator 3-in-1 Flowers in Watering Can and 40725 LEGO Cherry Blossoms for long-lasting festive elegance at home.
These sets are available at LEGO Certified Stores (LCS), LEGO Official Store on Lazada, Shopee, Amazon, as well as major retailers and department stores in Singapore.
Join the long quest for wisdom at Suntec City
Suntec City and The LEGO Group are teaming up to offer a family-oriented celebration for the Lunar New Year with their “LEGO Longevity Dragon Quest.”
The event, running from January 18 to February 25 at Suntec City’s Atrium (Tower 1 & 2), promises a journey filled with creativity and adventure. Upon registering, families will receive a quest pack to guide them through three engaging activity stations.
These include collecting lucky bubbles, building a LEGO bridge, and penning Lunar New Year wishes. Successful completion of each task earns participants a “Pearl of Wisdom” stamp, leading to exclusive LEGO prizes and vouchers.
This immersive event also features hidden gold coins, offering chances to win LEGO sets, and a unique opportunity to post festive photos on social media for custom print-outs. Special weekends will showcase a LEGO-styled dragon and lion dance, alongside appearances from the LEGO mascot distributing exclusive LEGO Lunar New Year Red Packets.
Shoppers are also in for treats with festive redemptions; spending a minimum of SGD88 at the event lets them redeem a limited edition LEGO 4-in-1 Opera Singer, while other spending thresholds offer additional exclusive LEGO sets.
“Suntec City is excited to once again partner with The LEGO Group this Lunar New Year, with yet another interactive, fun and engaging event experience for our shoppers and visitors, who can redeem the limited edition LEGO Red Crowned Cranes in the mall campaign,” said Zen Lee, Deputy Director, Marketing Communications, APM Property Management Pte Ltd.
“This year, the event will bring on more innovative and immersive themed encounters, which will allow family and friends to build quality and enduring memories around creative LEGO play.”
“At The LEGO Group, creating quality family playtime has always been a priority for us. As we usher in the Year of the Dragon, we are introducing new festive LEGO sets and an exciting quest event,” said Rohan Mathur, Marketing Director of LEGO Southeast Asia.
“This event, made possible through our valued partnership with Suntec City for the second consecutive year, will provide plenty of photo opportunities that can strengthen family bonds through play. We look forward to having families and friends to join in the fun, coming together to create long-lasting memories through play while celebrating the Chinese traditions.”