Lunar New Year decorations are already taking over shopping malls across Singapore, but United Square and Velocity@Novena Square are adding a playful twist this festive season.
In a collaboration that blends nostalgia, family-friendly fun, and seasonal cheer, Sesame Street is stepping into the spotlight at UOL Malls, turning the familiar retail spaces into a lively street of colour, sound, and celebration.
Running now through 1 March 2026, both malls are embracing the festive atmosphere with the unmistakable sights and sounds of Lunar New Year. Red lanterns, energetic drum beats, and traditional Dragon, Lion, and Drum performances set the tone, creating the kind of buzz that instantly signals the start of the celebrations.
For families, the experience feels intentionally immersive, combining cultural traditions with characters that have long been household favourites.
Beyond the visual spectacle, shoppers have more than just festive décor to look forward to. U-POPP Members can unlock a series of Sesame Street-themed rewards with qualifying spends across United Square and Velocity@Novena Square.
The rewards lean into both practicality and charm, ranging from exclusively designed red packets to adorable plushie tote bags featuring beloved characters like Elmo and Cookie Monster. For those juggling festive groceries and reunion preparations, the foldable grocery trolley adds a surprisingly useful touch to the seasonal line-up.
The mechanics are simple but designed to encourage early visits. With minimum spends starting from $68, shoppers can redeem limited-quantity rewards while stocks last. The promotions tap neatly into the Lunar New Year shopping cycle, where last-minute purchases, gifting, and family outings naturally converge. In other words, festive spending now comes with an extra incentive.
The malls are also leaning into the gifting and indulgence spirit that defines the season. At United Square, Lady M’s Lunar New Year pop-up runs till 28 February, offering its 2026 Year of the Horse Gift Set.
Known for its refined creations, the brand’s presence adds a premium note to the festive mix, catering to shoppers seeking elegant, ready-to-gift treats. Over at Velocity@Novena Square, TANGS returns for its second year with a Lunar New Year fair till 15 February, bringing together a curated selection of nostalgic sweets, artisanal goodies, and alcohol-free sparkling teas that fit neatly into modern celebration rituals.
Of course, the Lunar New Year is not solely about shopping and indulgence. UOL Malls is also weaving in a giving component through the Packet of Good Fortune initiative in support of AWWA.
Until 1 March 2026, shoppers can make a $30 donation at customer service counters, with each contribution funding a Festive Care Pack for seniors. It is a subtle but meaningful reminder that the season’s themes of prosperity and reunion extend beyond personal circles.
With festive performances scheduled for 24 February at both malls, the celebrations are set to peak as the Lunar New Year period unfolds. Families can expect the familiar rhythm of drums, the excitement of lion dances, and the added charm of Sesame Street’s presence woven throughout the experience.
This year, Lunar New Year at United Square and Velocity@Novena Square feels less like a routine retail activation and more like a festive street party with a distinctly family-centric flavour.
Between the performances, rewards, and seasonal pop-ups, shoppers are given plenty of reasons to linger a little longer and perhaps, bring home a little extra huat.