Treat Yourself: Samsung Offers Second Installment of Super Brand Day on Shopee in Southeast Asia

Samsung Electronics and Shopee, bring back the second installment of the popular Super Brand Day on 23 July.

Following the strong performance of its first regional Super Brand Day with Shopee in 2019, this move is in line with Samsung’s efforts to bolster its online presence and capture a growing proportion of online-first consumers.

With consumers shopping online more frequently, the Samsung Super Brand Day, themed ‘Treat Yourself’, serves to provide consumers across 6 markets in the region with convenient access to attractive deals across the full suite of Samsung products on Shopee.

This includes Samsung’s latest smartphones, wearables, TVs, and digital home appliances. Through this partnership, Samsung will also leverage Shopee’s platform, technology, and features such as Shopee Live and its in-app games to deepen its engagement with consumers in the region and deliver a fun and convenient way to shop for Samsung products online.

We hope our consumers will enjoy the more engaging experience on Shopee that we’ve worked hard to build together while treating themselves to bigger, better and even more exciting deals from us this July.

– Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania

Shoppers will be able to treat themselves to irresistible deals of their favourite Samsung devices and appliances via Shopee.

Exclusively new this year, shoppers can also enjoy Samsung bundle deals and additional savings with vouchers, as well as entertain themselves with the fun and interactive features when they shop on the go.

With a growing proportion of online-first consumers, we are always finding ways to offer users convenient access to their favourite products. It is an exciting time for e-commerce and we look forward to working closely with Samsung in the future to better reach, engage, and connect with online shoppers in the region.

– Ian Ho, Regional Managing Director, Shopee

Highlights of Samsung Super Brand Day include:

  • Upsized vouchers and deals on 23 July:
    • Don’t miss out on $80 off minimum spend of $800 and $30 off minimum spend of $500 storewide, and $50 off minimum spend of $500 on selected home appliances
    • Enjoy up to 50% off Samsung products
    • From 12am to 2am during the Midnight 2 Hours Storewide Flash Sale, enjoy up to 55% off the hottest Samsung products
  • Exclusive perks for UOB cardholders: Get a free Samsung Wireless Battery Pack worth $98 for the first 50 Galaxy S20 series or Tab S6 series devices purchased with a UOB card
  • Win exciting prizes with Shopee Kiap Kiap: Play a Samsung edition of Shopee Kiap Kiap and stand a chance to win a Samsung 27″ Essential Curved Monitor and exclusive vouchers
  • Redeem exclusive deals on Shopee Live: Tune in to Shopee Live on 23 July at 9pm to enjoy exclusive Samsung deals and stand a chance to win a Samsung Galaxy Watch Active 2 LTE 44mm

Samsung Super Brand Day on Shopee will be held on 23 July.

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