As Singapore rallies in the fight against COVID-19 during this circuit breaker period, TikTok donates over S$350,000 to support Community Chest, the fundraising and engagement arm of the National Council of Social Service (NCSS), as well as local non-profit groups HealthServe and ItsRainingRaincoats (IRR) to help communities affected deeply by the pandemic.
“COVID-19 is giving all of us a new perspective, and in the face of this unprecedented crisis, we hope to encourage people to uplift one another, care for each other, or simply lend a helping hand. This truly represents the spirit of TikTok – bringing joy and inspiration to our community,” said Helena Lersch, Director, Global Public Policy, TikTok.
“Through this effort, we’re committed to magnifying our community efforts and translating them into concrete relief for the vulnerable.”
The donation comprises cash contributions and in-kind donations that will directly benefit local medical frontliners, vulnerable groups and the local migrant worker community.
Community Chest – The Invictus Fund
TikTok is working with Community Chest, the fundraising and engagement arm of the National Council of Social Service, to match up to S$200,000 via an in-app challenge, #CareForSG, launching on 14 May.
Through the challenge, users are encouraged to use the specially-created #CareForSG video effect to create fun and positive videos from home to be shared on TikTok. TikTok will donate $1 to The Invictus Fund for every video uploaded, and users can create up to 5 videos per account.
All donations will enable over 80 social service agencies supported by Community Chest to continue providing critical social services amidst COVID-19.
One hundred percent of the funds raised will go towards providing critical services to various vulnerable groups, including children with special needs and youth-at-risk, adults with disabilities, families in need, vulnerable seniors and persons with mental health conditions.
TikTok is also contributing S$50,000 in cash donations to HealthServe, a non-profit organisation that has been providing assistance to migrant workers for the last 14 years through medical and dental care, casework services, food, financial aid, education and advocacy as well as mental health services.
To help improve the quality of living for local migrant workers, TikTok is contributing S$118,000 to procure and provide workers living in dormitories with rechargeable fans and daily essentials, in partnership with ItsRainingRaincoats.
IRR is a local ground-up movement that aims to support migrant workers facing difficulties obtaining their salaries, and has been fervently supporting those living in dormitories on life essentials and other needs.
TikTok will be actively seeking more ways to contribute to global COVID-19 relief efforts, including identifying the most effective ways to allocate resources to support ongoing community needs.