The Pickup Game: Exposing the Pickup Industry’s Dark Underbelly on iWonder

New to iwonder, THE PICKUP GAME offers an inside look at the emergence of the ‘pickup’ industry this September.

Four years in the making and the result of a global, coordinated shoot across 10 countries including Australia, the UK, Japan, the USA and Poland, THE PICKUP GAME cracks open a worldwide, underground society that many people know in passing but few understand.

A world where self-styled seduction coaches travel the globe, charging a small fortune to teach men skills they claim will guarantee success with women, while revealing the dark subculture that bubbles beneath the surface.

Featuring exclusive interviews with key figures at the forefront of the seduction business, as well as those determined to hold them to account, THE PICKUP GAME charts the development of this underground movement, from its obscure beginnings in the 1980s to the billion-dollar industry it is today.

Marking the fifteen year anniversary of the release of the New York Times best-seller, The Game, which saw journalist Neil Strauss infiltrate, and become consumed by, this seductive subculture, THE PICKUP GAME reveals a world still profiting from the loneliness and frustration of men looking for ready-made solutions to their insecurities with the opposite sex.

The film also features a moral perspective from one of the few female professional dating coaches in an industry dominated almost exclusively by men, as well an anonymous source who lifts the lids on how pickup artist instructors and companies use social media to create multi-million dollar businesses.

iwonder is a documentary and current affairs streaming service, curating the world’s best feature film documentaries and factual content all on one platform.

With a vast library of more than 1,000 new, critically-acclaimed, award-winning and festival favourite movies, series and shorts, iwonder marries the trending news stories with fascinating and captivating real-life stories about the people and events shaping world affairs, politics, music, culture, religion, sports, art, nature, history, science, technology and much more.

Priced at $4.99 USD monthly or $49.90 USD annually, iwonder is currently available in Australia, New Zealand and Southeast Asia through its iOS and Android apps, Apple TV, Android TV and at

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