Shake Shack will bring burgers and good vibes to its sixth location in Singapore at Great World, opening Spring 2021.
Shake Shack has partnered with Singaporean artist tobyato to dream up a mural inspired by the fascinating history of the mall — its namesake comes from one of Singapore’s first amusement parks, Great World, built in the 1920s.
Shake Shack is a modern-day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun fresh frozen custard, crinkle-cut fries, craft beer and wine and more.
Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 275 locations in 30 U.S. States and the District of Columbia, including more than 90 international locations across London, Hong Kong, Istanbul, Dubai, Tokyo, Philippines, Mexico, Singapore, Seoul, Shanghai and more.
Tobyato is an illustrator, graphic designer and visual artist over many mediums. Behind the moniker is Toby Tan from Singapore, who has been commissioned by the likes of Netflix, Uniqlo, G-SHOCK, Adidas, Levi’s, and Asics, among others.
You can catch a glimpse of tobyato’s vibrant mural from today at the newest Shack – a sprawling abstract artwork reminiscent of the infectious, carefree energy and moods of a bygone era.
The lively colours are a homage to the amusement park’s playful atmosphere that appealed to all ages, mirroring Shake Shack’s inclusive appeal, with its diverse offering of food, beverages, and welcoming environment. The sprawling shapes and lines are a signature of tobyato’s body of work and personality, which often features swirling motifs with a touch of playfulness.
Shake Shack’s sixth outlet will be located at #01-101, Great World, 1 Kim Seng Promenade, Singapore 237994. Great World is served by numerous public transport routes, including several bus stops and MRT stations, with the Orchard, Tiong Bahru and Fort Canning stations a short walk away.