As Disney commemorates a century of spellbinding entertainment this year, The LEGO Group is extending a delightful invitation to families, encouraging them to revel in the magical world of LEGO Disney that has spurred creativity, imagination, and playful storytelling for over two decades.
Until the 30th of July, 2023, The LEGO Group is orchestrating exciting promotions and exclusive gifts in honour of “Disney 100 Years of Wonder”.
These offerings are specially designed to bring to life beloved Disney moments and animate new Disney narratives, all through the timeless canvas of the LEGO brick.
The centennial celebration unfolds across two imaginative series – the ‘Share the Wonder’ video series and ‘Making Wonder the Series’.
It aims to unite friends and families in the enchanting journey of dreaming, building, and creating with an array of dazzling new LEGO Disney products and interactive experiences that will be introduced throughout 2023.
Casper Rafn Voigt, Head of Product for LEGO Disney at The LEGO Group, reflected on their collaborative journey, “Ever since the inception of our first LEGO DUPLO Winnie the Pooh range in 1999, LEGO Disney has been the springboard of joyous play for Disney and LEGO aficionados across the age spectrum.”
“We’ve navigated high seas, embarked on gallant quests, and been mesmerised by the majesty of Disney Princess castles. LEGO Disney has charmed families worldwide, transforming fantasy into reality and sparking new adventures through the LEGO brick.”
He continued, “It’s an honour to join hands with Disney on this monumental occasion. Together, we look forward to crafting more magic and indelible storytelling experiences.”
As part of the festivities, The LEGO Group is unveiling an impressive range of sets, each meticulously designed to stimulate creative play, inventive storytelling, and imagination.
These sets serve as perfect mementos for Disney enthusiasts of all ages, celebrating Disney’s milestone 100th anniversary.
The 43215 Enchanted Treehouse set aims to inspire children aged seven and above. The two-level treehouse construction toy comes complete with a waterfall, zip line, 13 LEGO mini-doll figures, a plethora of accessories, and hidden features like a secret cave behind the waterfall and a clandestine staircase in the treehouse.
The 43221 100 Years of Disney Animation Icons set is designed to enchant fans and children aged six and up. It invites Disney lovers to create a character collage, providing a creative outlet for decoration and display. The set includes 72 icons, with 12 available for simultaneous construction.
The 43226 Disney Duos set encourages the creation of beloved characters from classic Disney films. It promises entertainment for all ages, featuring four pairs of iconic, brick-built, poseable companions to display.
With the 43227 Villain Icons set, fans can honour legendary Disney villains. This unique collection encompasses life-size items from different films, all seen through the lens of their notorious villains.
The 71038 LEGO Minifigures Disney 100 set celebrates a century of Disney animation, comprising 18 minifigures, each representing a different decade of Disney’s filmography. Favourites like Robin Hood, Pocahontas, and Tiana are included, each accompanied by one or more signature accessories.
Alongside these captivating new LEGO Disney sets, fans can delight in the cherished 43217 ‘Up’ House set. Inspired by Pixar’s heartwarming film, this set includes the iconic house from Up, various story starters, two LEGO minifigures, and a LEGO dog figure, making it the perfect gift for any Disney and Pixar fan.
The LEGO Group will also be running a series of exciting promotions and gifts with purchase for LEGO Disney sets in celebration of Disney 100 Years of Wonder.
From 9 June to 16 July 2023, stand a chance to receive a gift-with-purchase exclusive to LEGO Certified Stores, while stocks last. With a minimum spend of SGD250 on any LEGO Disney-themed playsets, shoppers can receive a free 40478 Mini Disney Castle set that is worth SGD59.90.
A line-up of other attractive gift-with-purchases will also be available at other participating Toys”R”Us Stores, LEGO Official Store on Lazada and Shopee as well as major retailers and department stores in Singapore from now to 30 July 2023.