TikTok, the short video platform that’s taken the digital world by storm, has partnered with Live Nation to launch the #WhoDoYouLove challenge in support of The Chainsmokers’ upcoming tour.
The challenge invites fans from Singapore to share their most creative takes and covers of The Chainsmokers’ hit single “Who Do You Love”. 10 lucky winners will gain exclusive access to a meet and greet the band. Winners also get to win The Chainsmokers merchandise!
“TikTok allows users to capture and present the world’s creativity, knowledge and moments that matter in everyday life, and is committed to building a community by encouraging users to share their passion through their videos,” said Steven Tannason, Strategic Partnerships, Southeast Asia, TikTok.
“Together with Live Nation, we are launching the #WhoDoYouLove challenge to empower people to express their creative ideas, as we celebrate trends and embrace diversity on this vibrant platform.”
10 winners chosen for The Chainsmokers concert in the Philippines, Thailand and Singapore as part of their World War joy tour. TikTok users from all three countries can participate in the #WhoDoYouLove challenge and stand a chance to win access the exclusive meet and greet session and take home The Chainsmokers merchandise.
Winners will be announced on July 2, 2019 at TikTok official Instagram accounts @tiktok_philippines @tiktok.singapore @tiktokthailandofficial.
TikTok is now available in over 150 markets, and in 75 languages, with a robust localization strategy to encourage users to create and interact with content relevant to local cultures and trends.