Celebrate Chinese New Year With LEGO in Singapore

From 12 January to 5 February, families are invited to a themed adventure with the LEGO Prosperity Burrows event. Organised in partnership with Suntec City, the Atrium (Tower 1 and 2) will have an abundance of surprises and treasures in store. Team up with your loved ones to explore and play together in a bunny’s world

To usher in the festive spirit, each family will be given a Starter Kit to participate in the Prosperity Carrot Hunt onsite. From cleaning the burrows with a specially curated LEGO Cleaning Machine at the Spring Clean Tu-gether station to inviting visitors to a festive hop at the Harmonise Tu-gether station, families can come together to complete these themed challenges and win a LEGO polybag.

Let your creativity flow freely over at the community build, where all are invited to add their personal touch to decorate a life-size Lunar New Year greeting with LEGO bricks.

Related: LEGO Launches Chinese New Year 2023 sets

From 14 January onwards, participants can decorate a base plate to contribute to the community build, and score an additional LEGO polybag to add to their collection. The community build activity is available to all on a first-come, first-served basis and will conclude once the LEGO wall is fully decorated.

To commemorate the fun-filled adventure, there will also be plenty of photo opportunities around the space, including a giant bunny centrepiece with a 360-degree rotation to snap a photo with!

On 14, 15, 28 and 29 January, visitors can also catch special appearances by LEGO mascots at 4 pm to collect limited LEGO red packets with minifigures, while stocks last.

“Suntec City is excited to partner with The LEGO Group this Lunar New Year to usher in the festive spirit of togetherness through an interactive and engaging event,” said Zen Lee, Deputy Director, Marketing Communications, APM Property Management Pte Ltd.

We are delighted to be able to partner with The LEGO Group in welcoming families and friends to experience this curated fun-filled adventure with meaningful play and photo opportunities for everyone.”

Hop over to LEGO stores for exclusive promotions

From 12 January to 5 February, shoppers can redeem a limited edition LEGO Lion Dance with a minimum spend of SGD 88 for LEGO sets purchased at the event, or receive a LEGO God of Fortune with a minimum spend of SGD 388 with any purchase in Suntec City.

From 2 January to 11 February, shoppers can also redeem a limited-edition 40575 LEGO Year of the Rabbit with a minimum spend of SGD 108, or a 30641 LEGO Creator 3-in-1 Panda Bear with a minimum spend of SGD 68 across LEGO Certified Stores nationwide.

The fun doesn’t end there! From 16 to 29 January, LEGO fans in the West can visit the pop-up at B1 JEM Market to revel in the festive spirit. Visitors can look forward to a festive wonderland of play with photo opportunities and activities.

Besides the festive sets, The LEGO Group is also inviting shoppers to give the gift of play to their younger ones. From 2 January to 28 February, shoppers can enjoy 20% off the 60388 LEGO City Gaming Tournament Truck and 41743 LEGO Friends Hair Salon sets across all retail platforms.

“Many are looking forward to reuniting with the family this Lunar New Year. The LEGO Group hopes to further family bonding through playtime with our new line-up of LEGO sets and festive activities,” said Rohan Mathur, Marketing Director of LEGO Southeast Asia.

“Through the act of play, we hope to empower intergenerational families to come together and build fun moments unique to each family, while also learning about important Chinese traditions.”