Award-winning global design studio, XM is set to unveil its first-ever flagship concept store in Singapore.
Opening its doors in January 2022, the flagship store will occupy 19,000 square feet across one floor of Kitchener Complex and boast a premium lifestyle experience with over 300 prized statue collectables conceptualized and designed in house inspired by Marvel, DC, Hasbro, Godzilla and more.
XM initially started as a passion and dream for Ang brothers, Ben and Seng, when they launched their hobby store in 1997, where they offered model assembly, paint jobs and airbrush classes.
Since then, XM has grown into a leading global brand in the collectables industry with the initial mission of producing stunning and unique luxury collectables. XM’s new venture provides a destination that has something for everyone, even those who are yet to be a fan of the many licenses housed at the store.
XM is currently a licensee for major brands including Disney, Warner Bros., Hasbro, Godzilla, Ultraman, Sanrio and more.
The new store provides a platform to showcase the licensed products created by XM since its inception, diversify its portfolio and give consumers the chance to experience its wide range of products in an innovative and immersive setting.
Going beyond the screens and pages, XM invites fans to delve into different intricate universes all under one roof where lots of photo opportunities await.
Visitors can look forward to browsing the vast collection of high-quality collectables from over ten major licenses. They will be transported into Gotham, where they encounter the Batcave, a one-of-a-kind experience to interact with unique Batman-themed collectables.
The store has also fashioned notable themed pods with statue collectables in various sizes from well-loved universes.
Apart from the interactive spaces, this first-ever XM store offers event spaces suitable for themed product launches, team meetings and pop-ups.
An in-house Gelato Coffee Bar, 99, will be serving delicious flavours of artisanal Gelato, coffee and tea. XM will also unveil its exclusive streetwear space, which will be available in the coming months.
“We are extremely proud and excited to launch this first-of-a-kind store in Asia, where design and imagination are pushed beyond the boundaries of collectable experiences,” Ben Ang, CEO and Co-Founder of XM.
“Housing the region’s biggest gallery of collectable statues, we look forward to welcoming our community and fans from around the world to experience XM right here in Singapore.”
To nurture a deeper affinity with their legion of global collectors, [email protected], an open broadcast studio is designed to develop richer digital content from new product teasers, podcasts, unboxing videos, exclusive interviews and more.
At the centre of every collector’s dream lies the vision of how their premium collectables are displayed. XM aims to engage their fans in the Collector’s room, exploring creative home ideas to inspire ways to display one’s personal collection.
XM will host future in-house programmes with industry partners and licensees on art, design, gaming, comics, and collectables to support and inspire a young community of artists on the edutainment front.
Lifestyle products, apparel and collectables are also in the pipeline to be launched in phases.