sub:shaman’s Interpretive New Video Mocks Music Video Culture

sub:shaman, an alternative band from Singapore is making its mark with a whimsical new video for its single, A-Hole (off of their upcoming debut album, ‘Apnea‘).

If the video is representative of what’s to come with Apnea, pin your expectations on the alluring, chaotic realm of an artist’s mind come to life.

The band treads comfortably on this one, having previously produced a short film with the same team in 2014 to accompany its EP, ‘Outsider‘. The video for A-Hole, is brainchild of artist Marc Gabriel Loh, who attempts to cheekily recreate the transient realities of his creative process as a graphic artist.

What results is a lucid convergence of satirical antics at a gripping pace, which give perfect accompaniment to sub:shaman’s feverish song. The video is tastefully ‘artsy,’ leaving much to your own interpretation, but not such that you have to blow your brains figuring out what the hell’s going on. Also, the production quality is pretty decent – so much so that the jumpy cuts (a usual danger zone) and the perplexing sequence of events fit right in.

Apnea debuts at the Esplanade on 13th May, and releases on all major digital stores on 12th May.