PRISM+ has launched its latest line-up of OLED TVs with the launch of the PRISM+ Alpha (AL) TV Series.
The PRISM+ Alpha is the brand’s first foray into the premium OLED display space and will feature two models – the 55AL and 65AL, priced at SGS $1,699 and SGD $2,799 respectively.
Following the successful launch of the Q-Series Pro 4K Android TV which saw the brand introduce its largest-ever TV to date, the Q86-QE PRO, the launch of the PRISM+ Alpha 4K OLED Android TV series represents the next step up in the brand’s quest to deliver affordable premium technology to the masses.
Long seen as the gold standard for home cinematic displays, organic light-emitting diode (OLED) technology is capable of producing stunning picture quality, while eliminating the need for backlights, leading to some of the slimmest displays on the market.
The PRISM+ AL TV series boasts its slimmest displays yet at a mere 3.8mm while featuring a near bezel-less design.
Composed of millions of self-illuminated pixels, the key feature of OLED TVs are their superior contrast levels that evoke the deepest blacks since unused pixels turn off completely.
Display colours are also more uniform at a rate that regular LED TVs are simply unable to match.
When paired with Dolby Vision ultra-vivid picture quality, the AL Series OLED TVs guarantee that each image produced is as true to the creator’s intent as possible.
The AL series also includes fan favourite features like motion smoothing technology (MEMC), hands-free voice control alongside the full suite of Google Features including Chromecast Built-In, Google Assistant and the 5000 plus apps featured on the Google Play Store.
Content partnerships with OTTs like meWATCH, Viu and iQIYI also offer customers access to the premium experience on each platform so they can enjoy a wide range of content on their new TV free of charge.
“We are thrilled to collaborate with PRISM+ to elevate consumers’ entertainment experiences. Dolby Vision delivers a more vivid, lifelike image thus, bringing entertainment to life whilst, Dolby Atmos produces sound with incredible clarity that allows users to hear details they’ve never heard before,” said Ashim Mathur, Senior Regional Director, Japan and Emerging Markets, Dolby Laboratories.
“With more and more Dolby Vision and Dolby Atmos content available, consumers will enjoy a spectacular entertainment experience in their living rooms with Prism+ TVs and soundbars.”
PRISM+ also unveiled its first generation of audio products to complete the home cinematic experience. The PRISM+ Symphony and Flow will be priced at SGD $699 and SGD $249 and feature Dolby Atmos spatial audio and Dolby Audio respectively.
“The past two years presented a unique challenge for the brand – with the pandemic limiting logistic capabilities worldwide. At the same time, demand for our televisions soared as content consumption habits changed, while consumers became more discerning,” said Jon Ng, Managing Director of PRISM+.
“The launch of our 4K OLED Android TVs as well as our soundbars is a step forward in the evolution of the brand as we continue to make premium home cinematic experiences more accessible while also supporting best-in-class immersive technologies like Dolby Vision and Dolby Atmos .”
The PRISM+ AL Series is available for purchase on the PRISM+ online store and all authorised online retailers.
The PRISM+ Flow and PRISM+ Symphony are available for pre-orders from 6 pm on 11 March and are scheduled to ship by the end of March 2022.