PlayStation Rings in the Lunar New Year with Kim Se Jeong and Exciting Campaigns

PlayStation is celebrating the Lunar New Year with a vibrant campaign titled “Happy New Play-Year,” featuring the multi-talented Korean artist Kim Se Jeong. Known for her roles in hit Korean dramas “The Uncanny Counter” and “Business Proposal,” Se Jeong embodies the playful spirit of PlayStation, making her the perfect ambassador for this festive season.

In this special campaign, Se Jeong invites fans to explore the limitless world of PlayStation 5, stepping into the roles of beloved characters from top PS5 titles such as EA FC 24, NBA 2K24, FINAL FANTASY VII REBIRTH, and the Horizon series.

This collaboration highlights her love for video games and excitement about representing iconic gaming characters like Tifa from FINAL FANTASY and Aloy from the Horizon series.

As part of the festivities, PlayStation Southeast Asia released a campaign video titled “Invitation from Kim Se Jeong,” where she shares her enthusiasm for gaming and encourages fans to join the Happy New Play-Year celebrations on PlayStation 5. Se Jeong’s message to fans underscores her personal connection to gaming and her joy in being part of this campaign.

Fans have a unique opportunity to interact with Se Jeong through a special Instagram filter that simulates a video call with the star. Participants in the Happy New Play-Year social challenge can win autographed PS5 covers and other exclusive prizes. Details of the challenge are available on PlayStation Asia’s Instagram page.

The Happy New Play-Year campaign also includes deals on Pulse 3D headsets, selected PlayStation Studios blockbuster titles, digital games on the PS Store, and PS Plus Offers.

These promotions vary by region, with specific details available on the PlayStation promo campaign page. (*Note: PS Store and PS Plus offers are not available in Singapore.)

In addition to the New Year festivities, PlayStation is gearing up for the ROAD TO THE STAGE 2024 tournaments for EA FC 24 and NBA 2K24. The regional offline finals are set to take place in Bangkok in March 2024, with online qualifiers running from January 30 to February 13 and the online regional final on February 24.

Winners will enjoy a sponsored trip to Bangkok for the finals, and the top 32 winners from each region will receive a 12-month PS Plus Deluxe membership. Further details and registration information can be found on the ROAD TO THE STAGE page.

PlayStation’s Lunar New Year campaign, featuring Kim Se Jeong, offers a unique blend of gaming excitement and cultural celebration, promising an unforgettable start to the New Year for PlayStation fans and gamers alike.