LEGO Play on LEGO.com Makes its Southeast Asia Debut in Singapore

LEGO enthusiasts in Singapore can now look forward to an unparalleled shopping experience as the LEGO Group introduces the all-new shoppable LEGO.com website – the maiden launch of its kind in Southeast Asia.

From 1st November onwards, the site promises an array of exclusive sets and attractive promotions, catering to every LEGO fan’s whim.

Highlights include the sought-after 21343 Viking Village, the intricate 21342 The Insect Collection, and the captivating 21335 Motorised Lighthouse.

Moreover, by next year, customers are promised a cohesive shopping adventure, blending the online and offline realms.


The inauguration of LEGO.com coincides with the introduction of the LEGO Insiders membership programme. Tailored for devoted LEGO fans, this loyalty initiative offers a plethora of benefits.

From earning points on every purchase to even more points by registering sets launched since 2019, members are in for a treat. These points are redeemable for exciting rewards, including set discounts, exclusive merchandise, and collectables.

Beyond these transactional advantages, LEGO Insiders also promises an engaging community platform. Members can anticipate special events, early access to coveted sets, unique content, and connecting with fellow LEGO enthusiasts.

LEGO Delivery Truck

From 1st to 11th November, an enticing Opening Special awaits LEGO Insiders members. With a minimum purchase of $120 on LEGO.com, members will receive a complimentary LEGO Delivery Truck, equipped with a unique LEGO tile and minifigure, while stocks last.

Moreover, between the 1st and 16th of November, members can look forward to the festive 40609 LEGO Christmas Fun Add-on Pack with a $80 purchase or the 40595 LEGO Ideas Tribute to Galileo Galilei for purchases above $210.

40609 LEGO Christmas Fun Add On Pack

“The Singapore launch of LEGO.com is a testament to our unwavering dedication to LEGO enthusiasts in Southeast Asia. This brand-owned platform will offer unique benefits and creative play experiences,” commented Natali Stojovic, Senior Vice President, Head of LEGO Retail.

“Our goal is to continue inspiring and nurturing future builders across Southeast Asia through inventive LEGO encounters, both digitally and physically.”