LEGO Launches its new theme – LEGO DREAMZzz

LEGO DREAMZzz is an all-new theme that brings to life the creativity of children’s dreams through a new content series and product range.

This is the first LEGO theme to be truly inspired by the way children dream after global research finds two in three children globally say dreaming helps them be more creative.

LEGO road-tested the content and toys with thousands of children from across the globe ahead of the new TV show launching 15 May.

The launch will be followed by an accompanying product range in August, creating an entertainment and play experience that puts children in the imagination-powered driving seat.

The theme’s launch will also see The LEGO Group announcing a world-first opportunity to appoint a group of children as its first-ever Chief Dream Creators, who will use the creativity and imagination of their dreams to inspire the company.

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Step Into the Dream World: Introducing LEGO DREAMZzz

The LEGO DREAMZzz series follows the adventures of school friends, Mateo, Izzie, Cooper, Logan and Zoey, as they join a secret agency and learn to use the power of imagination to journey into the Dream World – and learn to defeat the tyrannical Nightmare King!

“LEGO DREAMZzz is our very first concept that celebrates the wondrous world of dreaming and explores what happens when dreams become real, ordinary kids become extraordinary and creativity is a superpower!” said Cerim Manovi, Creative Director for LEGO DREAMZzz.

“We want children to feel empowered to bring their wildest dreams to life and revel in the true force of their creative imaginations while dreaming – and this is just the beginning!”

LEGO DREAMZzz will launch with 10 episodes on 15 May and be accompanied by a brand-new product range and further episodes from August 2023.

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Apply Now: Join the LEGO Group’s Team Of Chief Dream Creators!

To celebrate the launch of LEGO DREAMZzz, The LEGO Group will launch a world-first opportunity for children to become a Chief Dream Creator.

The chosen participants will be flown to Denmark, home of The LEGO Group, to take part in several LEGO DREAMZzz workshops that have been created to champion the creativity of dreams and inspire the company.

As a Chief Dream Creator, the children’s role will be to champion the creativity of dreams within the company and spread the positive creative aspects dreaming can have for young people around the world.

Children aged between 6-12 years old will be encouraged to submit their own dream creation – a picture of either a LEGO build they’ve made themselves or a drawing – showing a creature or vehicle they have dreamt of that incorporates brick building.

Their dream creation should be accompanied by a short description relaying what their creation is called, what it can do, and why it excited them in their dream.

Entry officially opens on 20 May to 20 June, and more information can be found at LEGO.com/dreamzzz.

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Join the Fun

The LEGO Group will be celebrating the launch of LEGO DREAMZzz with activities designed to champion the creativity of dreaming.

On 15 May, The LEGO Group will be launching six new LEGO DREAMZzz Non-Player Characters (NPCs) in the LEGO Life app.

The NPCs will share activities that upskill and challenge children. Plus, with the support of Community Engagement teams, the NPCs will also post comments to hundreds of children’s uploads every day to inspire them whilst exploring the new LEGO DREAMZzz world.

The LEGO DREAMZzz series will be available to watch on the LEGO YouTube channel from May 15th, 2023, 5pm, and will be uploaded to the playlist.

Viewers can also save the YouTube playlist and stay tuned to future episodes.