Creative Launches the Creative SXFI CARRIER – World’s First Soundbar with Super X-Fi Headphone Holography

Creative Technology has launched the Creative SXFI CARRIER – the world’s first soundbar with Super X-Fi Headphone Holography, heralding a new dimension in soundbar design.

the Creative SXFI CARRIER is a joint development with Dolby Laboratories – combining the cutting-edge competencies of both companies in audio engineering, design, and immersive sound technologies.

The SXFI CARRIER has redefined the performance limits of what a compact soundbar can achieve and has already received numerous plaudits, including 3 BEST OF CES awards when it was previewed at CES 2020.

The audio quality of compact soundbars is typically compromised by their smaller footprint which limits their ability to create an expansive soundstage. The SXFI CARRIER, despite measuring just 0.88m (34.6“) in length, delivers breathtaking, moving audio from a soundbar based on a custom Dolby design for a first-of-its-kind Dolby Atmos Speaker System soundbar.

“We are thrilled to have partnered with Creative to bring this first-of-its-kind soundbar experience to consumers around the world,” said Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories.

“Consumers will be able to enjoy a breathtaking Dolby Atmos experience through an innovative acoustic design developed by Dolby, which is unheard of from such a small compact form factor.”

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The development of the SXFI CARRIER involved meticulously integrating the acoustic concepts of both Dolby Atmos and SuperWide. Comprising of seven drivers within the soundbar, each with its own DSP-controlled amplifier, the SXFI CARRIER is able to produce the same sound signature as the 15-driver Sonic Carrier, at less than half the size and at a fraction of the price.

The finishing touch is a powerful 10” wireless subwoofer, which delivers the requisite bass performance to complete a compelling soundbar solution that can rival the real cinema experience.

The SXFI Carrier is the world’s first soundbar with Super X-Fi Headphone Holography — the game-changing technology that has swept 23 BEST OF CES awards at CES 2019-2020.

Super X-Fi recreates the soundstage of a surround speaker system in headphones and personalizes it with Artificial Intelligence for a natural listening experience. Users will be able to enjoy cinematic audio on headphones as if they were in a real cinema; a feature that is especially useful when watching late-night movies.

Beyond this, the SXFI CARRIER also features a versatile connectivity profile, including Bluetooth, USB-C and USB-A ports. An HDMI eARC port provides uncompressed and lossless HD audio; two HDMI 2.1 inputs will allow rich sound and high-resolution picture quality to pass through from an 8K video source. Combined with Dolby Vision compatibility, the SXFI CARRIER makes for the ultimate home theatre audio experience.

“The SXFI CARRIER is the result of a defining collaboration between Dolby and ourselves, which has broken through so many boundaries and realized so many possibilities of what a compact soundbar can achieve, which of course was only possible with the full dedication and commitment from both teams.”

“With cinema-going now a ‘forbidden luxury’, the SXFI CARRIER gives users the full cinema experience in the safety and comfort of their own homes. Moreover, with Super X-Fi Headphone Holography, users can enjoy a Dolby Atmos powered experience through headphones as well – they will always be in the audio sweet spot, day or night,” said Sim Wong Hoo, CEO of Creative.

The SXFI Carrier is priced at S$1,499 and is available on