AIA, has launched a new content series in partnership with its Global Ambassador David Beckham and partner, Tottenham Hotspur Football Club. Filmed prior to the Covid-19 pandemic this series marks the first time AIA has brought its two global partners together.
The initiative is underpinned by AIA’s purpose-led brand promise of helping people to live Healthier, Longer, Better Lives. It sees David Beckham visit Spurs’ training ground and stadium where he met with Head Coach Jose Mourinho, first team players, coaches and nutritionists.
David Beckham and members of the Spurs team discuss the simple health and lifestyle choices everyone can make to improve their health, whether a professional player or not.
We’re excited to be collaborating with two of our most important long-term partners, David Beckham and the team at Spurs, to launch this series at a time when so many people are looking for practical ways to improve their health.
This series speaks to the importance of taking small actions to improve health and wellness, whether relating to getting sufficient sleep, spending time with family and friends, eating well or getting enough exercise.
In the series, Spurs stars Son Heung-Min and Lucas Moura, credit stable sleep patterns as one of the major factors in boosting their performance in training and on the pitch, while Harry Winks and Japhet Tanganga join David Beckham to talk about the importance of maintaining discipline when making lifestyle choices by eating well.
The Club and AIA have seen great success in delivering their unique football development programme, engaging local communities and helping develop the football skills and overall physical fitness to over 55,000 people in 15 of AIA’s 18 markets in the Asia-Pacific region.