PRISM+ enters the smart home appliance industry with the launch of its smart air conditioner line-up, the PRISM+ Zero Series.
At launch, the PRISM+ Zero Series will feature three indoor unit models, the PRFZ09, PRFZ12 and PRFZ18, with respective cooling capacities of 9,212 btu/h, 12,010 btu/h and 18,010 btu/h – and will look to launch the PRFZ24, which features a cooling capacity of 24,200 btu/h, in September.
Alongside the indoor units, the PRISM+ Zero smart air conditioner system will also feature two outdoor compressor models, the PRCZ28 and the PRCZ36, each capable of supporting varying indoor unit combinations.
The PRISM+ Zero air conditioner system will come equipped with a host of energy-saving and environmentally friendly features such as the inverter technology to help maintain constant temperatures more efficiently, and an eco-friendly R32 refrigerant.
It also features the brand’s very own Obsidian Seal Technology – a five-layer coating that includes antibacterial and anti-corrosive materials, making the unit resistant to corrosion, heat and UV rays to allow the system to run as efficiently as possible.
As with many premium air conditioners in the market today, the PRISM+ Zero comes with a rating of five ticks by NEA’s Certified Energy Rating.
“PRISM+ has always sought to bring value to our audience, by introducing quality products at accessible prices. The decision to move into the smart home appliance market was the next logical step for us as we look to bring a complete and holistic PRISM+ experience into the home,” said Jonathan Tan, Founder and Managing Director of PRISM+.
“This launch is particularly special for us and a huge undertaking, not only because we are looking to disrupt an entirely new market segment – but also push our own boundaries in terms of innovation.”
Beyond the Product: Putting Customer Assurance at the Forefront
Servicing and maintenance remain a key concern for consumers who invest thousands of dollars into their air conditioning system.
In addition to its omnichannel customer service support and comprehensive smart home app – PRISM+ has also grown its in-house capabilities to ensure consumers will receive end-to-end support for the installation, servicing and maintenance of the air conditioner units.
The homegrown brand has built a team of dedicated and experienced aircon technicians and installation experts, specifically for the launch of PRISM+ Zero.
The move comes as the brand continues to tease the release of future smart home appliances, and can be seen as a signal of intent for the brand’s future plans to expand into home fixtures and furnishing.
Seamless Smart Home Integration
To complement its entry into the smart home appliance industry, the brand has stepped away from its hardware-focused roots to launch PRISM+ Connect, a smartphone app designed for home automation.
Aside from offering Google Assistant integration to enable voice control, the app is feature-packed with tools such as geolocation settings, maintenance reminders, direct bookings for aircon servicing, setting routines to match their lifestyle, and insights to monitor usage frequency.
In addition, the app will also allow users to both replicate the functionality of the remote control, while also controlling their device from a remote location.
Upon installation of the PRISM+ Zero air conditioning system as well as the PRISM+ Connect App, users are required to set up a profile and connect their app to their new air-conditioning system.
Users can then set up routines for when to activate their systems – based either on timing or the ambient temperature of the room. In addition, the app will also feature geolocation capabilities – allowing users to set distance parameters for their air conditioner systems to turn on and off based on their proximity.
These functions mean that consumers have a plethora of options to manage usage, and never have to worry about returning to a home that’s too warm or worry about energy usage having forgotten to turn off their devices.
The brand plans to continue developing its work on the PRISM+ Zero and PRISM+ Connect, with plans to integrate motion sensing and energy monitoring into its already feature-packed app.
PRISM+ will also support the most comprehensive warranty for air conditioners in the market.
Upon purchase, users are all entitled to one-year coverage of their air conditioner units – following which they can choose to opt-in for quarterly servicing of their air conditioners with PRISM+ through a pay-per-use system.
Quarterly servicing of their units will immediately entitle users to an extended 8-year warranty on both their indoor units and outdoor compressors.
Servicing prices have been kept competitive with market prices and include added services such as gas top-ups and bi-annual filter swaps completely free.
Pricing, Launch Promotions and Availability
The PRISM+ Zero Series is available for purchase on the PRISM+ online store, and all PRISM+ roadshows. At launch, customers can enjoy early bird launch prices when paying with Atome, Grab, and Pace through its Buy Now Pay Later (BNPL) payment features, with discounts up to SGD $500.
As part of their limited-time launch offer, the first 200 customers who purchase a System 3 or system 4 aircon bundle will receive free gifts.
System 3 owners can choose between a Q32 Android TV worth $379, or the latest Flow Soundbar, worth $269, while customers who have purchased a System 4 bundle will take home a free Q55-QE Pro Android TV worth $999.
For those that would like the Dual Compressor Bundle (System 2+3), they will receive a free Q65-QE Pro Android TV worth $1,239.
Early bird customers can also enjoy an extended 8-year warranty on their aircon systems when they opt for quarterly servicing by the PRISM+ team, along with upgraded materials for their installation such as premium LitaFlex trunking, Armaflex Class 0 Insulation, 0.81mm copper pipes, and Keystone cables worth up to SGD $1,900.