Lenskart and Nasty Cookie have launched The Cookie Edit, a limited edition eyewear collection by Lenskart, inspired by Nasty Cookie’s iconic chunky gooey cookies.
Taking inspiration from some of Nasty Cookie’s bestselling cookie flavours, namely the Biscoff Oreo Brownie (B.O.B), Red Velvet Crumble and Matcha, and a new seasonal flavour created specially for this collaboration, Strawberries & Creme, The Cookie Edit will be available in all Lenskart stores islandwide from 8 February 2022 – while stocks last.
The limited-edition collection comprises of a wide variety of eyewear styles, from bold and oversized, to classic and sleek. Each eyewear is priced at $148.
“Innovation lies in our heart, be it via our collections or customer experience. We are excited to partner with a local hero like Nasty Cookie which is a bold and unconventional brand. We love the energetic vibes that Nasty Cookie brings to the table which resonates with Lenskart. We are certain that our customers will enjoy this unique collection that is testament to months of collaboration and creativity between the two brands,” said Zena Yong, Head of Product at Lenskart.
“Nasty Cookie embodies being bold and adventurous at heart. We are thrilled to be able to work closely with Lenskart, fashioning a fun, creative and one-of-a-kind collection which represents the partnership between both brands.” said Regine Sum, Founder of Nasty Cookie.
The Cookie Edit collection
The B.O.B (Biscoff Oreo Brownie) range of eyewear takes on the cookie’s decadent shades of brown. Ranging from chunky acetate frames (just like the B.O.B cookie!) with a gradient effect, to structured duo-toned stainless steel frames – this flavour range is inspired by the Biscoff, Oreo and Nutella toppings, and indulgent Biscoff cheesecake filling.
The Red Velvet Crumble range of eyeglasses captures the essence of the all-time favourite cookie flavour. The frames come in a bold acetate style with a contrasting gradient effect in a deep maroon shade reflecting the colour of the cookie, and transitions into a clear transparent – reminiscent of the cheesecake streusel topping and cream cheese filling.
The stainless-steel design, on the other hand, may look like your ordinary black eyeglasses, but look closer and you will notice a hint of maroon – making it wearable for everyday wear.
Both frames feature a quirky angular top rim, an unexpected twist to an otherwise ordinary rounded style.
For Matcha lovers, you will find a frame in this flavour range that would suit every personality. For the fashionable, sport the loud cat-eye frames in dark green. The transparent acetate on the temples offers a peek into the metal frame – giving you a layered effect, just like the Matcha cookies with its Matcha bark topping and rich Matcha lava filling.
For the adventurous, the oversized trendy square frames would be sure to jazz up your outfit. For the zen, the sleek metal frames have a dark olive upper rim and an understated light gold matte lower rim.
The Strawberries & Creme range, just like its cookie counterpart, is both sweet and indulgent. The shades of pink and cream take on the various layers of the cookie, from the Strawberry bark topping, to the Strawberry-flavoured cookie, to the Strawberry cream cheese filling.
To complete the Cookie Edit collection, this range features the same bold cat-eye metal frames in pastel pink, an eye-catching oversized square acetate that resembles the distinct Strawberry cookie and Strawberry cream cheese lava filling, and a slender rose gold metal frame with an angular top rim and pastel pink bottom rim.
The Cookie Edit is now available at Lenskart stores islandwide.