CIMB Group today announced it is the presenting sponsor of The Color Run in Kuala Lumpur, Singapore and Jakarta.
Dubbed the “Happiest 5k on the Planet”, the untimed event organised by IMG is a five-kilometre fun run that has runners showered in coloured powder in a celebration of health and happiness. Each city will feature a unique theme and is expected to attract in excess of 35,000 runners.
First launched in 2011, The Color Run is a unique paint race that has been experienced by more than six million runners worldwide in over 40 countries. The race has no winners or official times but instead celebrates health, joy and individuality, whilst bringing the community together.
“The Color Run™ brings with it a strong following and I am excited to see the return of this event to not just one, but three of our key markets this year. The vibrancy of this colourful event aptly reflects ASEAN’s diversity, the exact quality that CIMB embraces and promotes in its vision to become the region’s leading universal bank. I look forward to the festivities and having a great time at all three runs, which provide a fun platform for CIMB to engage with its customers and local communities, to demonstrate how we continue to support their different lifestyles and goals through our new brand promise “Forward”. I’m confident that participants are in for an exciting and memorable experience,” said Tengku Dato’ Sri Zafrul Aziz, Group Chief Executive, CIMB Group.
To be held on 23 September 2017, this year’s edition will boast the inaugural ‘The Color Run Night’ event, a first in South-east Asia. Through the 5-kilometre course, “Color Runners” will experience a spectacular glow fest featuring an array of Glowtastic colour zones, illuminating bubbles and colour shows, while being doused from head to toe in different neon hues.
“2017 marks CIMB Bank Singapore’s third sponsorship of The Color Run™ in Singapore since staging the first two editions of the event here. We are back with a bang this year with The Color Run’s first-ever night event in South-east Asia. Being the presenter of The Color Run Night provides a novel platform to engage our customers and the community by fulfilling their dreams of being a part of The Color Run phenomenon. It is also a means where we underscore our brand promise to further their bigger ideals,” said Mak Lye Mun, CEO of CIMB Bank Singapore and Country Head of CIMB Group Singapore.
Robbie Henchman, Senior Vice President, Head of IMG Asia Pacific said, “We couldn’t be more thrilled to see The Color Run™ return to three amazing cities in the region this year. The growth of the event has been phenomenal and the people have embraced it with much enthusiasm over the years. We would like to extend our gratitude to CIMB Group for their renewed support for this wonderful event platform.”
Registration opens on 1 May 2017 via www.thecolorrun.com.sg. The registration fee starts from S$70 per participant, with the addition of a new Family package (for 2 adults and 2 kids) and single tickets for kids aged 4 to 12 being available for purchase this year.
CIMB Bank Singapore will be extending to its retail customers the exclusive privilege of a 20% discount off all ticket categories while non-CIMB Bank customers will enjoy a 10% discount for the Regular category as part of the early bird purchase.