With the opening of The Batman on the big screen set for March 3, WarnerMedia has partnered Singapore Tourism Board to bring a DC experience to Orchard Road, Singapore’s famous shopping strip, from February 25 to March 13.
“The Batman Unmask The Truth” pop-up event, at Level 1 of Shaw House, Orchard Road, makes for the ideal location for Batman fans to take a selfie with a life-sized Muckle figure of The Batman, a replica Bat-Signal and a thematic photo booth.
Fans also have the perfect chance to recreate their own movie poster with the movie’s distinctive red-and-blue lighting.
On-site, fans will love the awesome displays of limited-edition merch from Singaporean brands. XM Studios has released a collectable showcase – The Batman’s Greatest Battles. And Secretlab unveils the latest edition of the all-new The Batman Movie Edition chair with a magnetically detachable Bat Emblem – the first for any gaming chair.
Those who are keen to purchase some movie-themed memorabilia can also visit Shopee from February 27 to March 13 and look out for attractive deals and giveaway prizes to be won. Via the e-commerce platform, other DC products from LEGO, Spinmaster and McFarlane will also be on show.
Passersby and shoppers who are around in the evening can look across the street to ION Orchard and catch the Bat-Signal for the perfect photo opp. Every night from 7-10 pm, the iconic distress call will shine out from the mall’s enormous ambient screen.
DC fans in the mood for a hunt can also participate in The Riddler’s Challenge, an interactive online riddle-based game sending players on a journey down Orchard Road as they test their knowledge about Singapore’s famous shopping stretch.
The first 2,000 participants who register for the challenge on the event microsite DCTheBatmanExp.com can redeem an exclusive “The Riddler’s Pack” containing The Batman-themed merchandise.
Superfans who complete all of the riddles and share why they are the biggest fan of The Batman have the chance to win the grand prize worth S$400.
“With the support of Singapore Tourism Board and other local partners, this high-profile Batman-themed attraction will build excitement for fans of this iconic international Super Hero before they watch one of this year’s biggest DC blockbusters,” said Mr Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, WarnerMedia India, Southeast Asia & Korea.
Ms Serene Tan, Director, Retail and Dining, Singapore Tourism Board, said: “We are excited by this innovative partnership with WarnerMedia. Bringing The Batman to Orchard Road adds to its buzz and vibrancy, and is part of our strategy to develop the precinct as a differentiated lifestyle destination with events and experiences beyond retail.”
Fans can visit “The Batman Unmask The Truth” event from February 25 to March 13 at Shaw House, Level 1, Orchard Road and catch The Batman in cinemas from March 3.
In addition, WarnerMedia’s streaming service HBO GO will feature 35 Batman-related titles during the campaign month.