Samsung Launches The Sero – The World’s First Vertical TV for a Mobile Generation

Samsung has announced the launch of The Sero – the world’s first vertical TV. The Sero combines the innovation found in Samsung’s top-level displays while providing a new mobile-centric approach to home entertainment.

The Sero, which means “vertical” in Korean, is Samsung’s first TV equipped with an automated rotating display that allows users to switch between horizontal and vertical orientations – just like how one would use a smartphone or tablet.

A Best of Innovation award winner at CES 2020, and a gold award recipient of the International Forum (iF) Design Award 2020, The Sero combines the functions of Samsung’s QLED displays while providing a new approach to home entertainment technology that meets the needs and habits of the growing mobile viewing audience.

Younger consumers today expect TVs to fully integrate into their individual lifestyles. While traditional visual content is generated for the most part in horizontal formats, users are increasingly becoming accustomed to enjoying social media on their smartphones with a vertical orientation.

Samsung is redefining the role of the screen by delivering a mobile optimised experience to enhance these users’ lifestyle and provide whole new ways to interact with their TVs.”

– Steven Koh, Director, TV & AV, Samsung Electronics Singapore

Geared towards Millennial and Gen Z consumers accustomed to viewing experiences such as the ones found on their mobile devices, The Sero is optimised for social media content, streaming services as well as gaming content, packaged in an eye-catching design and offering innovative user experiences.

To enjoy the vertical experience on The Sero, users can simply mirror their compatible mobile device with the Tap View feature, where they can then enjoy mirroring perks such as viewing their portrait-orientation videos in high definition, or seeing themselves on a bigger screen after taking a selfie with their smartphone’s camera.

The vertical TV stands out with its modern design that pops in any space and offers a range of different display features when it is not in use. By enabling Portrait Mode, users can choose from over 50 designs across five different categories, including Clock, My Photo, Cinemagraph, Poster and Sound Wall to switch The Sero from a TV to an interior product to enhance living spaces.

In addition, The Sero requires no mounting on the wall. Mobility wheels can be attached to the TV and users can move it around the house easily.

The Sero can be used either vertically or horizontally for conventional content formats and also features Samsung’s advanced innovation in display and audio technologies.

The 43″ Sero is available at a suggested retail price of SGD3,499.