Liverpool FC has unveiled its first official club store in Singapore, enabling supporters across the region to purchase official LFC merchandise.
Singapore is no stranger to football brands setting up shop in the country. As football clubs become more than just teams on the pitch, but lifestyle icons that take their brands globally, Liverpool FC follows the footsteps of Paris St. Germain (PSG) in Singapore who’re looking to expand the brand’s reach in Asia.
Manchester United were the first to establish its presence beyond football in Singapore with the now-defunct Devils Bar, however legends Ryan Giggs and Gary Neville have since launched the only Cafe Football outside of Manchester.
The Liverpool FC concept store, which has opened its doors in Bugis Junction, is opening in conjunction with partner Weston Corp and offers fans access to the full range of replica kit as well as authentic Liverpool FC merchandise, apparel and fashion accessories.
Fans also have the opportunity to personalise their official jerseys in the same way that supporters can do in store at Anfield, with an exclusive in-store service that prints names and numbers in the official LFC font.
We’re delighted to be able to offer Reds in Singapore the opportunity to feel closer to Anfield through our new official store in Bugis Junction. It’s an exciting opportunity for the club to connect with supporters in the region.
Seasonal merchandise will also be offered exclusively at the store. For example, in celebration of the upcoming Lunar New Year, the store is selling a range of football jerseys with players’ names in English as well as in Mandarin translation.
Weston Corp is proud to partner with Liverpool FC to bring its official retail store concept to Singapore. As a key player in the football and sports retail industry in Asia, we know this store has been a long time coming for Liverpool fans here.
In Singapore for the Grand Opening was club legend Luis Garcia who met with fans and took the time to sign merchandise and memorabilia.
Definitely a place for Liverpool fans, the store also includes several unique features like the Shankly Gates and the Champions Wall which brings the Anfield experience closer to its supporters in Singapore.