Mattel has launched the UNO All Wild Card Deck – consisting of only wild cards, to put a new unpredictable and creative spin on game night.
First introduced in 1971, UNO was created for families to spend precious time together. Five decades on, UNO remains a household staple by bringing friends and families together through immersive experiences. With 17 decks sold every minute, this card game has become a global sensation!
UNO is now available in over 80 countries with various innovative card-based and digital games.
“This exciting twist on the traditional UNO card game is yet another milestone on our innovation journey. It is a testament to our brand purpose of becoming more inclusive,” said Ray Adler, Global Head of Games, Mattel, Inc.
“As the number one card game in the world, UNO has transcended time, language, culture and age and has since evolved into the cultural phenomenon it is today.”
“Riding on the momentum from UNO’s 50th Anniversary last year, the brand combines current insights, trends and meme culture to bring our consumers fresh ways of playing the game.”
Unlike regular UNO card games, the UNO All Wild variation does away with the usual coloured and numbered cards. While there is no matching of number or colour like regular UNO, it is definitely not as easy as it sounds.
Players are dealt a hand from a deck of 112 cards. Taking turns, players play Skip, Double-Skip, Draw, Targeted Draw, Reverse and Hand Swap cards until they get rid of all their cards.
This edition is designed to be as addictive as it is exhilarating and makes a great gift for players 7 years and older.
The UNO All Wild card deck is priced at S$11.90. For a limited time only, UNO fans can redeem an UNO All Wild Limited Edition Pouch with a minimum purchase of S$40 on Mattel games.