Sennheiser Asia has opened its first fully-owned brand store in Singapore. Located at Marina Square Shopping Mall, the store will offer a unique retail experience where consumers and music professionals can access Sennheiser’s wide portfolio of audio products.
The new Sennheiser Brand Store features a wide range of the audio specialist’s consumer and professional audio products. Besides a broad portfolio of headphone models, the retail space will offer a selection of microphones for musicians and video journalists, as well as BYOD audio conferencing solutions.
For the first time, customers who are considering a new headphone will be able to trial and take a Sennheiser headphone home on loan before deciding if they want to purchase it. The Headphones for Hire service is part of Sennheiser’s dedication to offering products and solutions tailored to benefit end- users.
“Singapore is a key market for us, and this is an integral part of our regional go-to-market strategy to continually reach out to consumers here in innovative ways. This brand store will reach out to both music enthusiasts and audio professionals alike through one single touchpoint,” said Martin Low, Vice President, Sales & Marketing at Sennheiser Asia.
Customers only need to pay a security deposit to loan any unit out of Sennheiser’s selected premium range of headphones for a week. Sennheiser will kick off this service in August 2016 by offering selected audiophile and travel headphones for loan, which will include the popular MOMENTUM Wireless, HD 800 S, HD 650, and HD 630VB.
Additionally, the Sennheiser Brand Store will serve as a drop-off and pick-up point for customers looking to service their existing Sennheiser headphones and microphones. With a guaranteed service period of seven days from the item drop-off date for Sennheiser’s consumer range, this value-added service offers further convenience for Sennheiser users who conventionally visit the Sennheiser Service Centre at Alexandra Technopark.
“Our Brand Store in Singapore is a hive of technical innovation where we demonstrate how we relentlessly pursue the creation of perfect sound. Both consumers and musicians come here to experience the Sennheiser sound, and share with us their passion for audio,” said Dennis Wendt, Director, Direct Sales at Sennheiser electronic GmbH & Co. KG.
The new Sennheiser Brand Store operates from 11am to 9pm daily. From 2 to 9 August, customers will be able to enjoy the following exclusive in-store specials:
– Buy a HD 201 headphone at only S$19.90 (usual price: S$39.90) and receive a free MM 30G Android-compatible headset worth S$79
– Purchase the evolution 825-S wired dynamic vocal microphone at S$69 (usual price S$89)
– Purchase a combo of the RS 170 audiophile-quality wireless headphone system (usual price: S$469) with an additional HDR 160 wireless headphone (usual price: S$159) at only S$299
– Get the RS 170 audiophile-quality wireless headphone system at only $199 (usual price: S$469)
Purchase any of the following Sennheiser models at only S$19.90: − PCX 95 neckband in-ear headphones (usual price: S$109) − HD 215 portable headphones (usual price: S$139) − MM 70i stereo headset for Apple devices (usual price: S$129)