Traveloka is launching its EPIC Sale Campaign – a first in Singapore. Taking place from 14th (at 9AM) to 20th April 2021, Traveloka will unveil special deals of up to 80% for a wide variety of Accommodations and Xperience products.
Users are welcome to combine their SingapoRediscovers Vouchers, and numerous promotions available on the Traveloka’s App to get more benefit from this campaign.
EPIC Sale is one of the manifestations of Traveloka’s commitment in supporting the government in reviving the local tourism industry that is heavily impacted by the COVID-19 pandemic. As the economy moves towards recovery, the EPIC Sale campaign is also expected to boost the customer demand, hence can positively contribute to the partners’ business continuity.
“The pandemic has impacted many businesses around the world, especially the tourism industry. Therefore, it is crucial for us to support and form a partnership with all stakeholders, including the government and industry players to revive their businesses post-pandemic. This has become our baseline in rolling out the EPIC Sale campaign in the market, not only to provide the best experience to our users but also to support our partners and the local tourism sector,” said Pascal Gekko Head of International Accommodation at Traveloka.
“Utilizing human-centered technology, the EPIC Sale combines the creative marketing strategy with cutting edge and breakthrough approach to better understand the customers, bringing forth offers that are aligned with the change in users’ behaviour and needs.”
Learnings from Traveloka signalled that Singaporeans started their user journey looking for flexibility in brands to provide a better user experience through a combination of coupons stacking and time-bound promotions. As such, Traveloka’s EPIC Sale will feature the following:
-
- EPIC Referral has begun as a pre-sale activation from 7-13 April, whereby users can earn coupons by sharing a referral link. There will also be daily rewards, new features and grand prizes.
- EPIC Hour offers 50-80% special deals every day between 6 – 7 PM (Singapore Local Time) and additionally between 9-10 AM on 14 April and 12-1 PM on 20 April.
- EPIC Sale offers incredible special deals ranging from 25 – 80% all day long that is combinable with SRV, Traveloka promotions, and bank coupons. Users can also save more with up to SGD 40 off all day during the EPIC Sale period and up to SGD 50 off during EPIC Hour with DBS/POSB Credit or Debit Cards.
Crafted based on Traveloka’s best selling experiences during its SingapoRediscovers campaigns, the EPIC Sale was created so users can enjoy these experiences with family and friends at an affordable price. With the main aim of reinforcing Traveloka’s commitment to supporting the Singapore government in boosting domestic tourism and promoting the safe way to enjoy a holiday.
While it has been a rocky road to recovery for Singapore’s hospitality industry, such a partnership between the Singapore Tourism Board and private travel and lifestyle platforms has ensured the survival of many hotels and attractions as international leisure travel has yet to return in the foreseeable future. In addition, such a synergistic partnership caters to the steady increase in hyper-local experiences such as staycations and rediscovering places of interests within the tropical island.
“We are grateful to partner with Traveloka and join the first EPIC Sale campaign this year, as they not only share the same mission and values with us but they also aim to provide a positive contribution to boosting Singapore’s local tourism sector, aligned with the government’s agenda. Through this partnership, we believe it will bring a positive contribution to our business amid the pandemic,” said Jorge Fernandez, Director of Revenue Optimization at Shangri-La Hotel Singapore.
Traveloka’s EPIC Sale campaign will run from 14 April 2021 (at 9AM) to 20 April 2021 and can be enjoyed through the latest version of the Traveloka App.