Tinder Introduces Relationship Goals for the Busiest Swipe Day of the Year

Dating Sunday marks one of the busiest days of the dating calendar year with 10% more singletons on Tinder than usual, 35% higher Swipe activity and over 30% more matches than on a regular day.

Singletons that are full of new year’s resolutions jump onto Tinder in the hopes of meeting their match. Tinder has revealed that during the month of January, Sundays are the most popular days for members to edit their bios and add new photos.

In fact, January 2022 Dating Sunday saw 12 Tinder bios per second being edited and 25 new photos added every second, on average across the globe.

To make it easier than ever for daters to put their best foot forward on the first big date of the year, Tinder is rolling out Relationship Goals, a new profile feature that lets members signal what they’re looking for.

Whether they’re down for new friends, here for a fling, or want to cuff it, members now have more control over who they connect with by having more insight into a potential match’s intentions.

Tinder’s 2022 Year in Swipe showed that singles are looking for loyalty, open-mindedness, and respect in a match, and embracing casual – yet clearly defined – situationships as the default relationship status.

Recent testing of the feature in select markets showed that more than 50% of members have added Relationship Goals to their profiles – transparency is definitely hot.


“This feature was developed in response to a shift we’ve seen among our members. Young singles, who make-up a majority of Tinder, are increasingly becoming more intentional with who they spend their time,” said Kyle Miller, Vice President of Core Product at Tinder.

“In fact, 72% of Tinder members said they’re looking for someone who knows what they want.”

“Relationship Goals give members more control over their interactions and allow them to match with more intention, without missing out on a connection they wouldn’t have made anywhere else.”

Tinder members can tap into their profile settings to choose from six intent options – Long-term partner 💘; Long-Term, open to short 😍; Short-term, open to long 🥂; Short-term fun 🎉; New friends 👋; or Still figuring it out 🤔.

As members are on the app, they’ll be able to see what potential matches have been selected on their profiles and make better connections for all the right reasons. Members will receive a prompt every week checking in that their Relationship Goals selections are still what they’re looking for.

Relationship Goals will be available to all members before the first Dating Sunday of 2023 – 8 January.