Over the past weeks, Tiger Beer has been rallying street food aficionados from all over Singapore to celebrate our favourite local grub at the Tiger Street Food Festival, held at Tan Quee Lan Street.
This second instalment of the Tiger Street Food Festival raised over S$40,000 in support of our heritage-rich local street food culture and to encourage and support the next generation of hawkers.
With the aim to generate greater awareness and support for our local hawker trade, the Tiger Street Food Festival was designed to bring our favourite local street food together in one place. An earlier mini-pop-up version was held at Prinsep Street in May, as a prelude to the larger festival to come.
The Tiger Street Food Festival provides a platform to showcase our rising hawker stars and celebrate their courage in taking a leap of faith in the tough hawker trade, keeping our street food heritage alive. Through such a platform, together with the Tiger Street Food Support Fund, the brand helps them sustain a footing and grow their business. More importantly, the Tiger Street Food platforms bring awareness and drive traffic to the hawkers themselves.
This second instalment of the Tiger Street Food Festival features 15 hawkers, 12 of which were recipients of the Tiger Street Food Support Fund, and three others responded to an open call by Tiger Beer for new hawkers to participate.
Attendees were greeted with delectable but affordable grub – from innovative grain bowls consisting of Hakka Tofu or Iberico Lor Bak to iconic Nasi Lemak and crowd favourite Har Cheong Gai wings. Beer pairings were also encouraged with the entire range of Tiger variants being made available for sale during the Festival.
Accompanying the hawkers as they dished out serving after serving of street food, acoustic trio The Hashtags serenaded the happy chompers with their unique rendition of present day and 90s pop hits. More than 5,600 people attended the event, glad for the opportunity to support the key local hawker trade while nursing an ice-cold Tiger Beer.