KookS-Tiger-Beer feature

The Kooks to Headline Tiger Beer’s Unofficial Official SG50 Party!

Celebrated British alternative band, The Kooks, will headline Tiger Beer’s Unofficial Official SG50 Party on Wednesday, 5 August 2015, which promises to surprise party-goers and fans with remarkably unusual party elements.

In celebration of Singapore’s golden jubilee year and to celebrate the 50th year since Tiger Beer released its first can to the world, Tiger Beer has lined up a slew of events and activities to commemorate this milestone in the nation’s history.

The Unofficial Official SG50 Party aims to be truly a party for the people by placing the power in the hands of the people by getting Singaporeans to vote for what they want to see at their party – the wackier the better. To round off the celebrations, Tiger Beer’s iconic blue and silver packaging will also receive a patriotic SG50 makeover, with the release of limited-edition red and white livery on all its cans, pints and bottles.

The voting period for the Unofficial Official party of SG50 kicked off on 22 June, with the release of a video that encourages the public to cast their votes to see their favourite party highlights come to life, as well as offer them the intriguing possibility of contributing new suggestions.

A parade flypast done by aerial drones, trishaw massage chairs, beanbags for relaxation that look like giant ‘chope’ tissue packets, or even a chili-crab fountains are just some of the party possibilities.


Those above the age of 18 can cast their votes at two mobile polling stations located at Knightsbridge on 4 July and One Raffles Place on 9 July, as well as online via the microsite at tigerbeer.com.sg. Every vote counts and will directly influence what makes up the party that Tiger Beer will be throwing for Singapore.

Tickets to the party cannot be purchased, but those who participate in the voting process will stand a chance to win tickets. Voting will close on 19 July and those eligible to win tickets will be notified. Party-goers will then see the winning highlights appear at the party.

To top this all off, the party will be headlined by two international music acts that will be performing at the party. In addition to the Kooks, audiences can look forward to the catchy party anthems performed by 4-piece indie-rock band, The Griswolds. Hailing from Sydney, Australia, this will be the up-and-coming quartet’s first time performing in Singapore.

The party will be held at the newly-refurbished Capitol Theatre, the grande dame of the city’s cultural heritage, and will be the first event of this scale to be held at the landmark location. Given the Capitol Theatre’s longstanding legacy for entertainment in Singapore, it is the fitting venue of choice.

“We’re extremely excited to reward our longtime fans by galvanising the nation to vote for their ideal party situation in the Unofficial Official Party of SG50,” says Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore, “Tiger Beer is very proud of its Singapore roots and there’s no better way to celebrate the nation’s 50th birthday than by giving back to everyone, creating a party by the people, for the people – something that has never been done before.”

To add to the festivities, consumers who spend $50 on Tiger Beer at participating bars, clubs and restaurants will get a limited edition SG50 Tiger t-shirt.

With purchase of the Tiger Beer SG50 commemorative bottles (633ml) at hawker centres and coffee shops, consumers are advised to look out for special crown-liners bearing “$2015” and “SG50” to win $2015 and $50 respectively. Furthermore, collecting 15 crown liners bearing the image of a mug will entitle consumers to an exclusive Tiger SG50 Mug.