Superfood Kitchen has launched new menu items in partnership with the Health Promotion Board’s (HPB) Healthier Dining Programme. The menu update aims to offer nutritious and affordable meals to consumers in Singapore.
A study by the Health Promotion Board found that approximately 90% of Singaporeans consume an average of 9g of salt per day, exceeding the advised daily intake by 4g.
In response to this data, the Health Promotion Board set a five-year objective in 2022 to reduce sodium consumption by 15%. Superfood Kitchen’s participation in the Healthier Dining Programme aligns with this objective.
Since its initiation in 2014, the Healthier Dining Programme has increased the availability of healthier food and beverage options in Singapore.
Superfood Kitchen’s new menu underwent a comprehensive analysis to ensure its offerings are in compliance with the nutritional guidelines set by the Health Promotion Board. Items that meet these criteria are labeled as ‘Healthier Choices’.
The new menu from Superfood Kitchen includes five items labeled as ‘Healthier Choices’, formulated to meet nutritional guidelines. Options range from protein and vegetable-based dishes to those incorporating whole grains and lean meats.
“Our goal has been to make nutritious and affordable food more accessible. This partnership with the Health Promotion Board’s Healthier Dining Programme aligns with that objective,” said Ernie Voon, Co-Founder of Superfood Kitchen.
Superfood Kitchen utilizes a touchscreen ordering system that displays the nutritional content of selected items. This feature aims to assist consumers in making informed choices from among the 40,000 possible food combinations offered.
Superfood Kitchen is also supporting the Public Health Service (PHS) Health Screening event by providing discount vouchers for their menu items. This event, supported by NUS Medicine, will offer health screenings and education programs.