Sterra Expands Business to the USA, UK, and Australia.

Singapore’s homegrown air and water purifier brand, Sterra goes global by expanding their e-commerce business to the United States of America, United Kingdom, and Australia.

This international move follows Sterra’s regional success in Southeast Asia and marks its largest milestone as a Singaporean brand in its expansion efforts since May 2023.

Established in 2017, the brand has taken over cyberspace with Sterra’s robust S$11 million social media marketing – cementing their presence not just in Singapore, but across Southeast Asia.

Sterra has also witnessed remarkable growth into an 8-figure revenue e-commerce company from sales across Singapore and Malaysia in just the past 2 years.

Following the pandemic and recent haze and wildfires across the globe, countries have become increasingly aware about the importance of clean air.

Sterra aspires to make health and comfort accessible for all by offering an affordable solution to improve the quality of life of its consumers, while leveraging the Residential Air Purifier Market, which is set to experience substantial growth at a CAGR of 5.9% within 2022 – 2032.

“We have been planning this international expansion for several years but it required extensive research as well as a thorough adaptation of our business models to different local preferences, regulations and cultures. While there are differences that remain, what is required in terms of air and water quality across these countries is singular,” said Chris Lim, Co-Founder of Sterra.

From local allergens, urban pollution to pet dander and seasonal air quality fluctuations, we see Sterra playing a pivotal role in making high-quality air and water purifiers accessible to the masses, in comparison to bigger global brands in the market.”

Through this international expansion, Sterra works to establish their position across multiple developing countries within the next couple of years as well as further expanding their services to Europe by 2024.

Currently, Sterra has a robust line-up of products such as their iconic air purifiers, water purifiers, dehumidifiers, mattresses, massage chairs, and HEPA filters available in 5 countries including Singapore, Malaysia, USA, UK and Australia.