Spotify was introduced in Singapore in 2013 as a better, simpler, faster alternative to piracy. Skip ahead five years to today, a majority of music revenue comes from music streaming, according to Statista.
The IFPI Global report for 2018 says that Singapore saw a 29.7% increase in music revenue and all signs point to continued growth.
Today, Singaporeans are not only streaming the latest hits but also exploring other genres such as K- Pop, Mandopop, EDM and Jazz. Since the launch of Spotify, Singapore users have streamed more than 1.7 billion hours of K-Pop tracks and over 310 million hours of Mandopop.
Curating thematic and relevant playlists, Spotify became a part of the local culture; from ‘Hazed & Confused’ for the hazy season to ‘We are Singapore’ a playlist dedicated to Singapore, there’s a playlist for every moment and for every user.
Here are some of fun facts of Spotify in Singapore over the past five years:
New Spotify Features
Spotify recently unveiled a new, improved and a more personalized way for users to discover and listen to music on Spotify for free on iOS and Android.
The new ad-supported Spotify is a natural next step as Spotify continues to innovate and evolve based on the needs of users. With a new design on mobile, Free on Spotify includes a number of new features to make the listening experience more tailored to what users need to hear, now.
In addition, through Spotify’s new share to Instagram Stories feature, users can now easily post whatever they’re listening to on Spotify to their Instagram Story or to friends via Instagram Direct.
This will allow fans and artists to easily share Spotify albums, tracks, artists, and playlists directly to Instagram Stories, complete with deeplinks that will drive followers back into the Spotify app to listen to music.