Singapore Coffee Association Partners with Shopee To Launch Inaugural Singapore Coffee Week 2021 (SCW)

Singapore Coffee Association (SCA) has partnered with Shopee to launch the inaugural Singapore Coffee Week 2021 (SCW) in a digital format this year.

Running from 01 to 07 October, the virtual coffee-centric marketplace will mark the celebration of International Coffee Day which falls on 01 October annually. The digital version of the Singapore Coffee Week will showcase coffee companies in Singapore with exclusive deals and offers from roasted coffee to homebrew coffee making equipment.

Coffee enthusiasts can find everything they need to enjoy their preferred cup of coffee in the comfort of their homes or offices.

Throughout the week, Shopee users will get to enjoy incredible offers with up to 50% off and free gifts from more than 30 coffee players such as Starbucks, Nespresso, De’Longi, Bettr Barista, Foreword Coffee, Parchment & Co, Caffeine Experience, Roastedly, Toby’s Estate, 2 Degrees North and more. Users can also learn more about the coffee industry through live streams featuring participating coffee brands and while playing Shopee Catch.

“With the everchanging landscape in the online space where e-commerce becomes a part of everyday purchasing trend, Singapore Coffee Association is delighted to partner Shopee to help our members and other coffee industry players tap into the online market which has a far wider reach beyond Singapore’s shores,” said Mr Victor Mah, President, SCA.

“Shopee is excited to see this collaboration with Singapore Coffee Association and its member brands come to fruition. We are excited to provide an effective platform and resources to assist speciality coffee suppliers and cafes to reach more consumers online,” said Chua Cheng Xun, Head of Marketing, Shopee Singapore.

“We understand that coffee is fast becoming an integral part of our lifestyles, and we aim to deliver attractive offers to more coffee lovers out there.”

“COVID-19 has expedited the pace of driving consumers online. Touted as the most popular beverage in the world – Coffee, SCA sees the importance of riding the digital wave to promote coffee drinking by working with great partners,” said Mr Steven Tan, SCA’s Executive Director.

With 30 over companies offering their best coffee and equipment, it is literally an exhibition of coffee in a virtual form to best mark 01 October – International Coffee Day.

The 1-week programme is expected to attract high volume of visitors online to have their coffee fix.