The LEGO Group has launched a playful new iteration to its global Rebuild the World campaign, which is in its third year.
In its second edition in Singapore, the campaign celebrates children as the masters of creative problem solving and shows what can be achieved when they creatively overcome challenges by building and rebuilding with LEGO bricks.
Parents can look forward to hearing from entrepreneur-parent Cheryl Wee alongside parenting coach Jacinth Liew (@ourlittleplaynest) during the Instagram Live session on 2 October, 11 am on Cheryl’s Instagram page (@weecheryl) before tuning in to actress-parent Joanne Peh and early learning expert Fynn Sor’s (@happytotshelf) sharing on 9 October, 3 pm on Joanne’s Instagram page (@joannepeh).
Besides sharing how LEGO bricks can be creatively played with and to problem-solve through their personal experiences, the hosts will also discuss tips on creating an environment to encourage creative, unstructured and independent play with children, while welcoming questions and answers from viewers.
Win more than $200 worth of LEGO sets
There will also be giveaways of two LEGO sets with a total value of more than SGD200 during the sessions. Parents are also welcome to share the creative LEGO builds that their children have created on Instagram, with the hashtag #LEGOSG and #RebuildTheWorld.
Globally, The LEGO Group has also launched a main film that centred on the story of a Knight whose attempts to cross a river to see a friendly bear keep failing. Seeing the Knight’s dilemma, a whole town comes together and pools their varied skills, perspectives and talents to find a way to reunite the friends.
As the Knight finally conquers the river crossing, the film playfully reveals how the story and the solution to the challenge have been imaginatively conceived by a group of children building, unbuilding and rebuilding through LEGO play.