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LEGO’s Rebuild the World Campaign in Singapore will Provide Charities Support

LEGO’s Rebuild the World campaign, that encourages generosity and creativity among children, heads to Singapore for the first time.

The Rebuild The World campaign celebrates the natural creativity of children and leverages on social media to provide local charities support.

As part of the campaign, the LEGO Group will be introducing its Build To Give initiative in Singapore as well.

Until 15 November 2020, the public is encouraged to share LEGO builds that depict their passions in a reimagined world on Facebook and lnstagram, include the following hashtags: #RebuildTheWorld, #BuildToGiveSG and #LEGO, and set their posts to public.

For every 50 build submissions received through the hashtags and public posts during the campaign period, the LEGO Group will give away S$2,000 worth of products to children with selected local charities.

The LEGO System In Play has long been the ultimate platform for creative expression and problem solving. With Rebuild The World, we want to inspire Singaporeans of all ages to play and unleash their creativity to share their incredible builds with us.

At the same time, the Build To Give initiative will encourage generosity among our children and pass on the joy of play to other children in need, thus bringing them into this world of infinite possibilities.

– Rohan Mathur, Marketing Director Southeast Asia, the LEGO Group

As a continuance of its global campaign, the LEGO group has also unveiled an amazing build that incorporates the creations of over 430 children from 30 countries into a giant 4-meter (13-foot) wide LEGO globe.

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A rainbow resort hotel, built by 7-year-old Tyra Lim from Singapore is an example of how children should continue to be inspired and creativity encouraged. The globe, which is on display in Bilund, Denmark, took 2,700 hours to build and uses over 350,000 LEGO bricks and elements.

So start building, snapping and posting.

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