Facebook Launches Blood Donations feature in Singapore

Facebook Singapore has announced the launch of Blood Donations, in honour of World Blood Donor Day.

Every hour of the day, 15 units of blood are used in Singapore. In partnership with the Singapore Red Cross (SRC), the new feature allows people to find opportunities to donate blood in four blood banks and community bloodmobile drives around the island.

About 120,000 units of blood are required to meet the transfusion needs of patients every year, equivalent to around 350 – 400 units of blood a day.

“Every day, we see how people in Singapore come together on our platforms to support each other and help their local communities – whether it’s through Facebook groups, small businesses on WhatsApp, or social causes on Instagram,” said Damian Kim, Country Director of Facebook Singapore.

“As part of World Blood Donor Day, we encourage everyone who is eligible to sign up to be a blood donor as well as share their experience in order to inspire others to do the same.”

“We are pleased to come on board as one of the global adopters of the Facebook Blood Donations feature. The tool is amongst several new digital initiatives introduced by SRC this year, as part of our efforts to reach a younger, more technologically savvy audience amid the ongoing global pandemic,” said Benjamin William, Secretary-General and CEO of Singapore Red Cross.

“We are hopeful that this new platform would help us to enhance our donor advocacy and recruitment efforts, and in turn, contribute towards maintaining the national blood stocks at healthy levels.”

Since the launch of the Blood Donations features in 2017, over 100 million people have signed up globally to receive notifications from nearby blood banks about opportunities to donate, increasing blood donations around the world and helping maintain blood supplies during COVID-19.


How Blood Donations on Facebook work

The Blood Donations feature is a useful tool that connects people to their local blood banks, so they know when and where they can donate.

You can sign up to receive notifications about donating blood on Facebook by going to Blood Donations in the About section of your profile. When donors are needed, notifications will be sent to those nearby who have signed up.

You will be able to see requests and opportunities to donate on http://facebook.com/donateblood.