Inspired by the very first Tiger Beer can produced in 1965 and in conjunction with Singapore’s upcoming golden jubilee celebrations, Tiger Beer’s brand new campaign looks to inspire Singaporeans to stop and take a look at themselves with a fresh perspective on the history of Singapore.
Through the two mockumentaries that will be released in the coming weeks, the latest campaign seeks to explore the origins of some of the nation’s icons in a light-hearted manner and asks us the question, “What do you think?”.
The mockumentaries in particular, will chronicle the ‘real story’ behind some of Singapore’s unique local propositions and the backstory behind two of the nation’s most distinct jewels – the ever-iconic Kallang Wave and national treasure, Chicken Rice!
Asia Pacific Breweries Singapore will also be releasing limited edition adaptations of the classic 1965 theme in cans, pints and bottles.
“Tiger Beer has been an intrinsic part of the Singapore identity and culture since 1932. As we celebrate the nation’s 50th birthday, we want Singaporeans to another great thing which was born in 1965 – the first Tiger Beer can,” said Mr. Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.
“With our light-hearted campaign, Tiger aims to inspire Singaporeans to uncage their creativity and think about the origins and backstories behind some of the social peculiarities that have given Singapore it’s distinctive identity in a fun way.”
The ‘Unofficial Official History of Singapore’ will kick off on 16 March 2015.