Beckham Beats Cumberbatch – Streaming Reigns Supreme

David Beckham does it again. In a recent poll conducted by BBC Worldwide, the football legend, international model and People magazine’s Sexiest Man Alive 2015, proves that his popularity is in no way limited to the playing field as he comes out tops as the British personality most Singaporeans would want to watch the telly with.

The poll looked at the viewing habits and attitudes towards British programmes of those living in seven Asian countries, including Singapore, Malaysia, India, China and Hong Kong. In the poll, Singaporeans across all age groups picked Beckham as the British personality they would most prefer watching the television with, with the only exception being women aged 25 to 34, who picked Sherlock (Benedict Cumberbatch) instead. Other options listed in the survey were Sir David Attenborough, Adele, Nigella Lawson, The Stig (Top Gear) and the Teletubbies, but across Asia, Beckham and Sherlock came out tops.

Maybe it’s the hectic lifestyle, or the love of  British wit, the poll revealed that Singaporeans would likely watch comedies, but food shows and documentaries weren’t far behind. However, those living in Malaysia, Hong Kong and Taiwan picked dramas as their most watched genre of British programming, with Malaysians and Indonesians rating the British accent as their most-loved aspect of British TV and British food programmes coming in first for Taiwanese.

The BBC poll also revealed that majority of Singaporeans watch TV or video content via online video services, such as apps or Internet browsers, followed by on satellite or cable TV and free to air channels. Which makes sense in a country where people hardly take the time to stop and where multi-tasking is second nature. Which also explains why we regularly surf the net and use social media while watching the telly.

Meanwhile, food and entertainment seem to go hand in hand for the other six Asian countries who choose to eat during screen time rather than distracting themselves with another screen, mobile or otherwise.

How Singaporeans Watch TV